Experience
- Co-Founder & CEO · Crater Tools
- San Francisco, CA · 2018–2022
- The company developed GreetBot, a B2B SaaS application for onboarding new employees on Slack. GreetBot onboarded over 4 million people across 14,000+ organizations and was ranked #4 fastest-growing app on Slack in 2018.
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- Led a team of 3 full-stack software engineers.
- Developed the initial product concept into a fully-featured B2B solution.
- Conducted interviews with users and documented feedback.
- Planned the product roadmap and developed the pricing strategy.
- Designed conversational and web UI deployed in production.
- Was the main contributor to the HTML and Sass code base.
- Managed enterprise compliance, sales, and customer support.
- Oversaw the acquisition of the company in 2022.
- Product Designer · Wizehire.com
- San Francisco, CA · 2020–2022
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- Established a formal design system at a time of rapid growth for the company.
- Formalized the use of typography, color, layout grid, and component library.
- Collaborated with the PM and Eng partners on the designs of new features.
- Designed the initial version of the company’s first iOS app.
- UI/UX Designer · Mixbook.com
- Redwood City, CA · 2017–2020
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- Fully redesigned the company’s core product, the web-based photo book editor.
- Helped establish a new design system and visual identity.
- Updated the company’s e-commerce pages, including storefront and checkout.
- UI/UX Designer · RFCx.org
- San Francisco, CA · 2016–2017
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- Worked with the PM to translate public sector user requirements into wireframe and visual designs for implementation by the engineering team.
- Designed the initial version of the company’s consumer-facing iOS app.
- UI/UX Designer · Wevolver.com
- Amsterdam, The Netherlands · 2015–2018
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- Created wireframe and visual designs for the company’s suite of collaboration tools for hardware engineers, including file sharing, version control, and wikis.
- Proposed improvements to the product and user profile pages.
- Product Design Consultant · Brainly.com
- Cracow, Poland · 03/2017–11/2017
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- Assisted with the launch of the company’s first subscription plan.
- Proposed improvements to the registration, onboarding, upgrade, and checkout flows in collaboration with the internal A/B testing team.
- Web Designer · Allani.pl
- Cracow, Poland · 2015–2017
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- Redesigned the company’s landing, catalogue and product pages using responsive web design principles.
- Established a new look and feel of the site, including updates to typography, color palette, and UI components.
- Designed the company’s first iOS and Android apps.
- Co-Founder & Creative Director · UXTailor.com
- Amsterdam, The Netherlands · 2014–2016
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- Formed a 2-person design and development studio specialized in prototyping early-stage web and mobile apps.
- Projects included a web-based textbook for college students, an employee onboarding dashboard, and a CMS for a network of local news websites.
- Co-Founder & CEO · coocoolu.com
- Amsterdam, The Netherlands · 2012–2014
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- Lead a 3-person team in building a collaborative whiteboard for online learners.
- Developed the value proposition, designed the user interface, and conducted usability testing with students.
- Established university partnerships and managed relations with the media.
Skills & Expertise
- Mobile app design
- Responsive web design
- Graphical interface design
- Conversational interface design
- Design systems
- Motion design
- Data visualization
- Icon design
- Typography
- Copywriting
- Fluent English, Dutch, Polish
- Basic German, Korean
Tools
- Figma, Sketch, Zeplin
- HTML, CSS, Git SCM
- Bootstrap, Sass
- Photoshop, Illustrator, After Effects
Education
- MSc, Business Administration
- RSM Erasmus University · 2009–2011
- Graduated Cum Laude, specializing in Consumer Behavior and Research. Master thesis titled “Power to the People! Does Market Concentration Play a Role in the Effectiveness of Co-creation?”, June 2011.
- BA, Business Management
- University of Westminster · 2006–2009
- Electives in Social Psychology and Consumer Behavior for Marketing. Overseas studies program at Lycoming College, Williamsport, PA.
Accolades
- PearsonAPI Prize of Distinction · TechCrunch Disrupt Hackathon
- San Francisco, CA · Sep/2013
- The competition required developing a technology solution featuring Pearson APIs in less than 24 hours during the annual TechCrunch Disrupt Hackathon in San Francisco. Issued by Pearson Education.
- Best Overall App and Best Aspire Solution · HacktivatED Hackathon
- San Francisco, CA · Jun/2013
- The hackathon required designing solutions for real world problems in the education sector in less than 24 hours. Aspire Public Schools needed to develop a real-time referral process to help teachers escalate and immediately address behavior issues in class. Sponsored by Education Pioneers, Inc.
- First Prize · Church Street Market Competition
- London, UK · Feb/2009
- The competition was opened to University of Westminster students and required preparing a promotional idea for the local street market. Sponsored by The Centre for Excellence in Professional Learning from the Workplace (CEPLW).
- Best New Technology Product Award · Annual Quad College and University Business Plan Challenge
- Williamsport, PA · Apr/2008
- The competition was opened for students at Lycoming College, Mansfield University, Lock Haven University and Pennsylvania College of Technology and required preparing a business plan for the local area. Sponsored by Ben Franklin Technology Partners & Lycoming Keystone Innovation Zone.